Want better copy? Stop trying to invent new words.A masterclass is beautifully simplistic, utilitarian copywriting from Little Caesers.Jul 28, 2021Jul 28, 2021
We’ve been thinking about professional identity all wrongThe pandemic showed us a vision of a world post-stuffy professionalism, and we need to jump in with both feet.Jul 9, 2021Jul 9, 2021
6 ways brands use creative indulgence to attract fanatical followingsThe wrong audience won’t get it or won’t care, but the right one will laugh, clap and love you for it. Create for the latter.May 14, 2021May 14, 2021
3 tips for creating a simple, beautiful portfolio site with PolyworkHow to build a personality-driven professional profile that fully represents you, no matter how you work or what you do.May 3, 20211May 3, 20211
The Big Mac is an awful sandwichThis appalling excuse for a hamburger doesn’t deserve its de facto status in the political discourse around minimum wage.Jan 19, 2021Jan 19, 2021
It’s Wednesday, here’s some random Tamagotchi triviaYesterday, I found myself on the Wikipedia page for “Tamagotchi.” Not that I have to explain myself, but I found myself there because was…Feb 19, 2020Feb 19, 2020
Why I prefer the other Nike ad no one is talking aboutNike’s mastery of grammar descriptivism is what takes their creative to another level.Sep 10, 20182Sep 10, 20182
30 fake business blog posts someone should have written alreadyQuit your job. Repeat until rich.Jun 12, 20189Jun 12, 20189
I get it. You want me to buy your stuff.An open letter inviting brands to chill out.May 22, 2018May 22, 2018
How YETI blew up a bland cooler marketHere’s the “sugar” that makes spending $400+ on cooler go down.Feb 22, 2018Feb 22, 2018