Seth Merrill – Medium

Seth Merrill

Want better copy? Stop trying to invent new words.

A masterclass is beautifully simplistic, utilitarian copywriting from Little Caesers.

Jul 28, 2021

Want better copy? Stop trying to invent new words.

Jul 28, 2021

We’ve been thinking about professional identity all wrong

The pandemic showed us a vision of a world post-stuffy professionalism, and we need to jump in with both feet.

Jul 9, 2021

We’ve been thinking about professional identity all wrong

Jul 9, 2021

6 ways brands use creative indulgence to attract fanatical followings

The wrong audience won’t get it or won’t care, but the right one will laugh, clap and love you for it. Create for the latter.

May 14, 2021

6 ways brands use creative indulgence to attract fanatical followings

May 14, 2021

3 tips for creating a simple, beautiful portfolio site with Polywork

How to build a personality-driven professional profile that fully represents you, no matter how you work or what you do.

May 3, 2021

A Polywork illustration of digital characters, including whimsical dragons, robots and humans

May 3, 2021

The Big Mac is an awful sandwich

This appalling excuse for a hamburger doesn’t deserve its de facto status in the political discourse around minimum wage.

Jan 19, 2021

The Big Mac is an awful sandwich

Jan 19, 2021

It’s Wednesday, here’s some random Tamagotchi trivia

Yesterday, I found myself on the Wikipedia page for “Tamagotchi.” Not that I have to explain myself, but I found myself there because was…

Feb 19, 2020

It’s Wednesday, here’s some random Tamagotchi trivia

Feb 19, 2020

Why I prefer the other Nike ad no one is talking about

Nike’s mastery of grammar descriptivism is what takes their creative to another level.

Sep 10, 2018

Why I prefer the other Nike ad no one is talking about

Sep 10, 2018

30 fake business blog posts someone should have written already

Quit your job. Repeat until rich.

Jun 12, 2018

30 fake business blog posts someone should have written already

Jun 12, 2018

I get it. You want me to buy your stuff.

An open letter inviting brands to chill out.

May 22, 2018

I get it. You want me to buy your stuff.

May 22, 2018

How YETI blew up a bland cooler market

Here’s the “sugar” that makes spending $400+ on cooler go down.

Feb 22, 2018

How YETI blew up a bland cooler market

Feb 22, 2018

Seth Merrill

Seth Merrill

Takes, opinions and stories on marketing, pop culture and social media. Content marketing manager @ Polywork. Em dash abuser. SLC, UT.

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