3 tips for creating a simple, beautiful portfolio site with Polywork

How to build a personality-driven professional profile that fully represents you, no matter how you work or what you do.

Seth Merrill
9 min readMay 3, 2021

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A Polywork illustration of digital characters, including whimsical dragons, robots and humans
Source: Polywork

The way we work is changing

Scratch that. It’s already changed.

The growth of remote work has poured fuel on an already burning trend for modern employees: People no longer want their identity to be bound solely to the corporate idea of “work.” They want to monetize in their passions, build their personal brand and engage with like-minded professionals on their own terms.

People want to share who they are and what they do in a way that isn’t confined by their 9–5 or an arbitrary job title. Doing this online requires a personal site that feels like a reflection of their diverse professional interests and side hustles, not a boring resumé.

Unfortunately, to document your portfolio of professional work, you’ve historically had pretty much three options:

Option 1: LinkedIn

The main problem with LinkedIn is it’s too cluttered with unnecessary, distracting extras.

That’s putting it politely.

Put more bluntly: Any investment of time you put on LinkedIn toward creating a living, breathing portfolio of your work is immediately undermined by a site that’s riddled with unreliable endorsements, conflicting incentives and shoddy career advice — and that’s before fighting to be heard over the noise of spammy salespeople, algorithm manipulators and robotic message requests.

A screenshot of the author’s LinkedIn page, showing how cluttered and overwhelming it is with all the different links, sidebars, buttons and ads demanding attention
I have a migraine just from looking at this. (Why do I need to see my profile picture four separate times in one window?)

LinkedIn has become such a punchline that there are multiple Twitter accounts devoted to documenting all of the platform’s worst actors.

Option 2: Industry-specific portfolio sites, like Dribbble or GitHub

These types of portfolio sites are great, and are designed to highlight your work in its native format.

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Seth Merrill

Takes, opinions and stories on marketing, pop culture and social media. Content marketing manager @ Polywork. Em dash abuser. SLC, UT.