Seth Merrill – Medium

Seth Merrill

Want better copy? Stop trying to invent new words.

A masterclass is beautifully simplistic, utilitarian copywriting from Little Caesers.

5 min readJul 28, 2021

--

Want better copy? Stop trying to invent new words.

--

Seth Merrill

We’ve been thinking about professional identity all wrong

The pandemic showed us a vision of a world post-stuffy professionalism, and we need to jump in with both feet.

7 min readJul 9, 2021

--

We’ve been thinking about professional identity all wrong

--

Seth Merrill

6 ways brands use creative indulgence to attract fanatical followings

The wrong audience won’t get it or won’t care, but the right one will laugh, clap and love you for it. Create for the latter.

10 min readMay 14, 2021

--

6 ways brands use creative indulgence to attract fanatical followings

--

Seth Merrill

3 tips for creating a simple, beautiful portfolio site with Polywork

How to build a personality-driven professional profile that fully represents you, no matter how you work or what you do.

9 min readMay 3, 2021

--

1

A Polywork illustration of digital characters, including whimsical dragons, robots and humans

--

1

Seth Merrill

The Big Mac is an awful sandwich

This appalling excuse for a hamburger doesn’t deserve its de facto status in the political discourse around minimum wage.

7 min readJan 19, 2021

--

The Big Mac is an awful sandwich

--

Seth Merrill

It’s Wednesday, here’s some random Tamagotchi trivia

Yesterday, I found myself on the Wikipedia page for “Tamagotchi.” Not that I have to explain myself, but I found myself there because was…

3 min readFeb 19, 2020

--

It’s Wednesday, here’s some random Tamagotchi trivia

--

Seth Merrill

Why I prefer the other Nike ad no one is talking about

Nike’s mastery of grammar descriptivism is what takes their creative to another level.

6 min readSep 10, 2018

--

2

Why I prefer the other Nike ad no one is talking about

--

2

Seth Merrill

30 fake business blog posts someone should have written already

Quit your job. Repeat until rich.

6 min readJun 12, 2018

--

9

30 fake business blog posts someone should have written already

--

9

Seth Merrill

I get it. You want me to buy your stuff.

An open letter inviting brands to chill out.

4 min readMay 22, 2018

--

I get it. You want me to buy your stuff.

--

Seth Merrill

How YETI blew up a bland cooler market

Here’s the “sugar” that makes spending $400+ on cooler go down.

4 min readFeb 22, 2018

--

How YETI blew up a bland cooler market

--

Seth Merrill

Seth Merrill

Takes, opinions and stories on marketing, pop culture and social media. Content marketing manager @ Polywork. Em dash abuser. SLC, UT.

Following

Help
Status
About
Careers
Blog
Privacy
Terms
Text to speech
Teams