This appalling excuse for a hamburger doesn’t deserve its de facto status in the political discourse around minimum wage.

While engaging in some light doomscrolling last week — a much more common occurence since COVID-19 started, and even more so last week with my wife and baby out of town and me home alone with nothing to do — news started to cross my timeline of president-elect Joe Biden’s call for a minimum wage increase to $15 per hour as part of his pandemic relief bill.

Naturally, people on Twitter had opinions about this. But in the replies to nearly every viral tweet I saw talking positively about the proposed minimum wage increase, I started to notice an interesting…


Yesterday, I found myself on the Wikipedia page for “Tamagotchi.” Not that I have to explain myself, but I found myself there because was researching for an interactive content piece I’m working on at work. (No, I’m not going to tell you what it is yet. It’s a secret.)

Anyway, I stumbled upon many interesting things as I was researching Tamagotchi for this work project yesterday (not least of all, stumbling upon the realization “I can’t believe I’m getting paid to research Tamagotchi trivia”). So, because I’m a generous person, and I need to process some stuff now apparently, I…


Nike’s mastery of grammar descriptivism is what takes their creative to another level.

Photo by Hermes Rivera on Unsplash

A note from the author: I have zero problems or qualms with Colin Kaepernick, or the recent Nike ad I’m piggybacking on to get you to click on this article. I respect him doing his thing, and don’t have any particularly strong feelings, positive or negative, toward his ad campaign. I liked it and think it’s fine.

(The people burning their Nikes in protest and posting it on social media, though? That is objectively hilarious. True, premium comedy.)

The Kaepernick ad in question has gotten a lot of attention from political and marketing circles online for its now infamous tagline:


Maybe we were always meant to trim the fat.

Photo by Igor Cancarevic on Unsplash

You know that dream sequence early in Inception, the part where Leonardo DiCaprio is teaching Ellen Page the rules of inception, and how to operate and move and create within a shared dream space, and then Ellen Page says “What happens when you start messing with the physics of it all?” and makes the building do that trippy thing where it folds in on itself (the scene that was in all the trailers)?

Do you remember how claustrophobic that image felt?

That’s what social media feels like to me now.


Why it’s important to express ourselves intentionally and specifically.

My mom pointing something out to my wife on a recent trip to the lake. (Photo by me)

Yesterday, I was on my way out to my parents’ house — about 20 minutes from where I live in Salt Lake — to spend the afternoon with my mom. She had invited me to get lunch with her after hearing that I’d had a hellishly long week at work; that’s just the kind of person that she is.

On my way out, I stopped at my credit union to make a quick deposit. Being a Saturday, the lobby was closed early, and I only made it through the drive-in 15 minutes before closing time. …


I’ve always been terrified of scenes in movies where a person is in peril in water. Dunkirk, The Impossible, Unbroken, U-571, Cast Away, U.S. Marshals, All Is Lost — terrifying. All of ’em.

I’m sure part of it is the facts: Drowning is subjectively my number one most “the-stuff-nightmare-are-made-of” way to die, and open-ocean, water-related crises are objectively the most ominous of all the earthly elements (no disrespect to tornadoes, volcanos, earthquakes and dust storms).

But the other part is that these scene are a gulp-inducing reminder—at least in the corner of my brain that registers symbolism—of the way my…


And why “I have no ideas” is usually a lie.

This Unsplash from Tom & Sini has nothing to do with anything regarding this article. It’s just moody eye candy. Move along.

I did it! I finally did it.

Or, more accurately, I’m doing it, right now:

I’m writing my first article about how to write when you need to write but you have nothing to write about.

(I know you’ve seen these types of articles on Medium before; It is a very popular topic for people to write about. )

And in a meta twist of circumstance, the only reason I’m writing this article is because I have absolutely nothing to write about right this very instant.

You see, I’m one week into a six-week writing challenge with friends and coworkers…


What doesn’t kill you makes you an international movie star.

As a lifelong Tom Cruise apologist and diehard Mission: Impossible fan, I’ve become accustomed to a certain, let’s say, taste when it comes movie stunts.

It’s just hard to get invested in a CGI-laden Fast and Furious movie when Tom Cruise is being the absolute most extra by, for example, learning how to hold his breath under water for 6 minutes or spending thousands of hours in helicopter flight school in service of entertaining the good people of America, just for those same people to insult him with a opening weekend barely higher than the freaking Angry Birds movie.

…*deep…


And reminiscing on four years of homegrown house shows

The most recent Sugar House Sessions show, July 2018. Photo by Chris Jordan.

I never truly understood how creating something would become something I crave—and couldn’t live without.

Sure, I had the same dreams any kid and teenager had. It’s the one that starts when you make $13 selling lemonade on the street off of a $5 investment, culminates at height of its dream-job fever dream with the honest, if naive, phrase, “I want to own my own business!”…and …


“It’s not you, it’s me.”

Photo by Madalena Veloso on Unsplash

I’ve been reminiscing about life advice, and the people who give it, a lot lately, as I’ve progressed through a lot of quote-unquote “milestones” in my life in the past two years (marriage, buying a real car, saving money for a home, beginning and pausing a house hunt, weathering career turbulence) and seen others around me do the same.

There’s something about milestones that seem to bring people out of the woodwork, as if you have a giant sign around your neck that says, “I Am Now Open For Unsolicited Advice.”

It’s difficult to reconcile feelings of gratitude for people…

Seth Merrill

Opinions, stories and takes on marketing, pop culture and social media. Brand content strategist. Em dash abuser. SLC, UT.

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