How to build a personality-driven professional profile that fully represents you, no matter how you work or what you do.

A Polywork illustration of digital characters, including whimsical dragons, robots and humans
A Polywork illustration of digital characters, including whimsical dragons, robots and humans
Source: Polywork

The way we work is changing


The wrong audience won’t get it or won’t care, but the right one will laugh, clap and love you for it. Create for the latter.

Indulge me.

What does it mean to get creatively indulgent?


This appalling excuse for a hamburger doesn’t deserve its de facto status in the political discourse around minimum wage.


Egg watch.

Nike’s mastery of grammar descriptivism is what takes their creative to another level.

Photo by Hermes Rivera on Unsplash


Quit your job. Repeat until rich.

Photo by Christin Hume on Unsplash


An open letter inviting brands to consider taking a deep breath and chilling out. Respectfully, of course.

I know I could just unsubscribe, but I’m just trying to make the world a better place, you know?


Here’s the “sugar” that makes spending $400+ on cooler go down.

1. YETI is just…cool

Seth Merrill

Opinions, stories and takes on marketing, pop culture and social media. Brand content strategist. Em dash abuser. SLC, UT.

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