A masterclass is beautifully simplistic, utilitarian copywriting from Little Caesers.

The allure of “category creation,” “differentiation,” “positioning” and coming up with the Next Big Tagline can tempt even sensible marketers to believe they need to fashion entirely new words out of raw precious metal in order to bring a product to market with a splash.

It’s the reason you see…


The pandemic showed us a vision of a world post-stuffy professionalism, and we need to jump in with both feet.

I still remember the writing assessment I was given while applying for my first job out of college at a small PR firm six years ago. There were three pieces for me complete: faux-ghostwriting an executive quote, crafting a two-paragraph company boilerplate and a drafting a sample blog post.

After…


The wrong audience won’t get it or won’t care, but the right one will laugh, clap and love you for it. Create for the latter.

I’ve been thinking a lot about some of my favorite brands, what draws me to them, and what gets me excited about basically everything they put out.

I think I’ve boiled it down to an idea — creative indulgence — and from that idea have built a hypothesis, or a…


How to build a personality-driven professional profile that fully represents you, no matter how you work or what you do.

A Polywork illustration of digital characters, including whimsical dragons, robots and humans

The way we work is changing

Scratch that. It’s already changed.

The growth of remote work has poured fuel on an already burning trend for modern employees: People no longer want their identity to be bound solely to the corporate idea of “work.” …


This appalling excuse for a hamburger doesn’t deserve its de facto status in the political discourse around minimum wage.

While engaging in some light doomscrolling last week — a much more common occurence since COVID-19 started, and even more so last week with my wife and baby out of town and me home alone with nothing to do — news started to cross my timeline of president-elect Joe Biden’s…


This post really doesn’t need a subtitle.

Yesterday, I found myself on the Wikipedia page for “Tamagotchi.” Not that I have to explain myself, but I found myself there because was researching for an interactive content piece I’m working on at work. (No, I’m not going to tell you what…


Nike’s mastery of grammar descriptivism is what takes their creative to another level.

A note from the author: I have zero problems or qualms with Colin Kaepernick, or the recent Nike ad I’m piggybacking on to get you to click on this article. I respect him doing his thing, and don’t have any particularly strong feelings, positive or negative, toward his ad campaign…


Quit your job. Repeat until rich.

Office life can be hard. It can be harder when every article you read on Forbes is about how millennials will now have to work until they are 70 in order to retire comfortably. …


An open letter inviting brands to consider taking a deep breath and chilling out. Respectfully, of course.

A certain respected outdoor brand who will remain nameless (I’m not vindictive or anything) has sent me no fewer than three marketing emails at three different points over the last six months advertising their “BIGGEST SALE OF THE YEAR.”

The most recent one came yesterday; I laughed when I opened…


Here’s the “sugar” that makes spending $400+ on cooler go down.

Is a $400 cooler a worthwhile investment? We could debate that forever. What’s not up for debate: YETI Coolers is king of the red-hot “super cooler” category. We’re talking heavy-duty, injected, rotomolded coolers — not your dad’s $50 Coleman.

I have a few theories on why this is the case…

Seth Merrill

Takes, opinions and stories on marketing, pop culture and social media. Content marketing manager @ Polywork. Em dash abuser. SLC, UT.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store